Social Marketing Best Practices
Identifying Social Marketing Best Practices is a must for all marketers (B2B and B2C), but don’t just take what you read for verbatim. What really is a best practice? Wikipedia definition: A best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. [...]
Social Marketing Defined
What is Social Marketing? There are many definitions out on the web, so let’s look and see what they say. And obviously, my definition is geared towards my experience and expertise (FYI). Let’s start with what BusinessDictionary.com says: Use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumers‘ and, by extension, the society’s well being. Now let’s [...]
