Many marketers today define themselves to be in one of two categories; either you are a B2C marketer or a B2B marketer. First things first, what’s the difference? According to Answers.com: “B2C is an abbreviated term for business to consumer marketing. Business to consumer marketing is when a business markets products to a consumer market. [...]
First, let me throw out a disclaimer in that I am speaking from my experience and am gearing this towards my industry and that it’s best to take my advice and mold it to fit your companies strategies and target market. When thinking of B2B, the first question that comes to mind is how big [...]
